610 million registered members (including more than 11 million in Australia and New Zealand) have made LinkedIn the world’s leading professional social network.
This makes it an essential tool for every insurance professional who is either currently seeking a new role, or who thinks that they may do so in the future.
In other words, while your LinkedIn profile needs to always be job-search-ready, it’s critical to ensure that it is both compelling and flawless when you are actively in the job market.
It’s no good having a compelling and flawless profile if you also come across as boring.
Plan to inject some personality into your profile, to make it stand out. Do you have an unusual hobby, participate in a team sport, or volunteer in your local community? It’s worthwhile weaving all these activities into the picture you want the recruiter to see. an essential tool for every insurance professional who is either currently seeking a new role, or who thinks that they may do so in the future. professionals, like accountants, need to work hard on their brand to lift their image from routine to refreshing.
Nearly 87% of recruiters say they are looking for personality in a LinkedIn profile.
ALIGN YOUR LINKEDIN PROFILE TO YOUR AUDIENCE AND CV
Your approach to your LinkedIn profile needs to be in many ways similar to the strategy you adopt when preparing your CV. You should write your profile with your audience in mind – the hiring manager responsible for filling the vacancy that is your dream job. And both your CV and your LinkedIn profile need to tell the same story, although not in quite the same way.
ADJUST YOUR LINKEDIN PRIVACY SETTINGS
The last thing you want to do before you begin is alert your current employer to the fact that you are updating your profile (and therefore probably looking to move). Although your network is no longer notified when you edit your profile picture, headline, summary, past education, past positions and skills, if you decide to tinker with other parts of your profile, you don’t want everyone to know.
So go to your profile and take these steps:
Now you're ready to update the rest of your profile with our 16 expert tips, download a guide below to get started:
DOWNLOAD THE STEP-BY-STEP GUIDE FOR IT PROFESSIONALS
DOWNLOAD THE STEP-BY-STEP GUIDE FOR INSURANCE PROFESSIONALS
DOWNLOAD THE STEP-BY-STEP GUIDE FOR FINANCIAL PLANNERS
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